Sure – #NationalPeanutButterLoversDay or #WorldToiletDay might not seem directly relevant to your brand or your social media conversations (although now you know they exist and, actually, #WorldToiletDay is a pretty important charity campaign so if they’re applicable to you, you’re welcome). If you use my new Ultimate UK Content Planners, you might wonder why I spent so much time putting all these mad dates in the calendar.
Bizarre as some might be, they are supremely helpful for the content planning and content creation process. They provide marketing opportunities and even PR springboards almost every single day of the year. And for the overwhelmed marketer, that’s nothing to be sneezed at.
Let me show you how exactly how these national days are actually genius…
National days often trend
Even the most nonsensical-seeming ones end up in the Twitter trending box.
Behind every national day there’s an individual, a group or a company pushing content and conversation on a wider scale than anyone realises because it has a connection with a brand or cause.
#WorldToiletDay is actually to raise awareness of the sanitation crisis that seriously affects 869 million people worldwide.
— Lars Schoebitz (@larnsce) September 22, 2017
UK Coffee Week is a nationwide celebration of coffee that also raises funds for coffee growing communities. In 2017, £335,000 was raised as a result of UK Coffee Week for Project Waterfall, helping bring clean drinking water and sanitation to coffee growing communities.
— UK Coffee Week (@UKCoffeeWeek) September 19, 2017
So you see, these aren’t just a crock that someone’s made up and trends have caught on by chance. With a little research, there’s often a meaningful movement behind a national day, and a good reason why they’re trending.
What does this mean for you? Well, if you can create content applicable to a trending day and to your social media channels, you can join that huge conversation and exercise some CSR with very little effort. I call that an all-round win, don’t you?
National days predict social media conversation
This brings me nicely to my second reason that national days are genius and a very clever way to make sure your content is relevant on every day of the year: if you set the UK’s national days out in calendar form, you can predict a bulk of the conversations that’ll be taking place on social media, and you can plan to interact with others on the subject.
So yes, it’s great that a national day is probably going to trend. But even if it’s not top of the conversation list, there’s still going to be some buzz and you have a chance to plan what you bring to that discussion. You can’t lose here – get drafting and own it!
National days inspire content creation
There is nothing worse than sitting at 4pm on a Friday with no fudging idea of what to schedule on your social media channels for the following week. It’s the worst. Your mind starts clogging up, you get distracted by other things, you’re inspiration levels feel totally wrung-out and you either end up with some cop-out posts or you abandon your social media content for the day, hoping inspiration will strike on Monday morning. And then you end up with no social media content. And then the whole cycle starts all over again.
I have been there so many times and it does not make me feel good. That’s why having national days mapped out in my calendar are an utter godsend – it’s automatic inspiration at the tips of my fingers, and with the right setup you can employ the same tactic to stay inspired for social media content all the time.
If you want an easy, free and efficient way to stay up-to-date with UK national days and receive weekly prompts on what’s coming up, sign up to my mailing list. I’ll remind you every Friday what the following week holds, so you can always feel in control of your content creation, however busy you are.
And that, my friends, is why those “crazy” national days are actually genius. Don’t ignore them!
Need a UK digital content planner for 2018 that’s easy to use, collaborative and lists EVERY diary date you need for your industry? Grab one of my sector-specific Ultimate UK Content Planners for £39.