So you’ve got your Twitter account at the ready, Facebook page raring to go and a grand plan to stuff your Instagram so full of beautiful pictures that the whole world’s going to fall in love with you at first sight.
But where the hell to start?
Though sitting down to a blank page can be a moment full of promise and potential, the prospect of living up to the expectations of being a digital marketer can be terrifying.
Between having to stay on brand, maintain a tone of voice, strike a balance between lifestyle and sales and also tag the right people and all the things in between, content planning overwhelm can really have an effect on your confidence if you don’t feel like you have hold of it.
Whether you’re a content/social media/marketing manager employed to take care of someone else’s channels, a business owner juggling everything or a blogger with your eyes on the prize of growth, I absolutely know what that content crisis feels like; the frustration of knowing your end goal, and what you think your audience want to see and hear from you, but feeling unable to keep up with the demand that social media content planning requires. And while you trying to pin that down, getting all of the logical processes in order, your creative flair goes completely out of the window. To top it all off, along comes comparison syndrome. Sigh, the exhaustion.
So my point is, I get it. But my bigger point is, we’re going to beat content planning overwhelm together.
I’ve launched a completely free, no strings attached course to help you overcome your content planning woes and get to grips with the weekly practice of mastering your content planning. Over five days, I’ll teach you my fail-safe process and behavioural shift that’ll take you from content planning zero to content planning hero within a week. Sign up here.
Do you find social media content planning overwhelming? You’re SO not alone.Grab a spot on my free five day course and learn my secrets to content planning success. Perfect for UK social media/digital marketing managers, business owners and bloggers.
This is how my course helps you chase away your content planning gremlins:
We build a solid foundation
Like building a house, an easy and efficient content planning process requires a firm foundation, so that’s exactly where we’ll start.
I’ll introduce you to a free content planning template (hosted in Google Sheets) that you can use and edit to your heart’s content, and walk you through setting it up so it works for you and the way you work best.
We stop inconsistent posting
I bet you’re familiar with this one – your channels are full of life for a couple of weeks, then life happens and they’re swiftly abandoned as social media slips further down your priority list. Am I right?
We’re going to put a stop to that by learning how to save up your ideas and stretch them further. Learning to pace and manage content is hard work, but it’s the key to consistent social media posts. It also builds some space into your brain to be creative again, instead of trying to come up with something original and exciting in a panic.
We’ll find a scheduling tool that works for you…
Batch schedule your social a week in advance so you’re not constantly fretting about content creation.
…And grab some awesome discounts
I’ve wangled some incredible discounts on professional tools if you’re at the point where you need a robust system to send your posts out automatically, so you can forget about content creation and get on with other tasks.
Consistent email support
When I say we’re doing this together, I mean it! Every step of the way, you can reply back to your email lesson and get a direct line to me. Whether you have questions, comments or just need a cheerleader, I got you.
How will beating content overwhelm make a difference?
From a marketing perspective, confident content planning has obvious, endless advantages, including:
- Aligned messaging across all channels
- Ability to plan for impactful posts
- Taking advantage of PR opportunities
- Improved storytelling
- Opportunity to collaborate on digital marketing efforts with your team.
The list could go on and on. But actually, what I’m most concerned about is you. Yes – you.
Digital marketing is your livelihood, and feeling overwhelmed or beaten down by it all the time is bound to leave you feeling pretty icky after a while. I know what kind of impact a confidence crash can have when you’re struggling to get this marketing malarkey right. I wouldn’t wish that on anyone.
Sure, in the grand scheme of things the world has bigger worries than your marketing plan right now. But if marketing is your world, I’m here to help pick you up, dust you down and get back on the road to success. Let’s do it.