The average consumer is 70% more likely to purchase a product if an influencer has blogged or vlogged about it.
Social media, whilst an asset for brand marketing, has opened up the market to a lot of competition. The very same tools also give the world the chance to voice an opinion on your company, cause or product. Positive opinions from people with clout can make you stand out from the crowd.
Currently, “big” bloggers and vloggers can gain more tract than a Hollywood celebrity. These are the people you want talking about, writing about and filming about your offerings. An endorsement from the right person can send hundreds, thousands, millions of avid followers to check you out.
Lea is very smart, creative and easy to work with. I’m proud of the work our team did together on the 1 in 4 Of Us campaign, and she was a huge part of that. She created the project, found us the perfect network of influencers and did a great job of keeping it all running smoothly.
Working with Lea on 1 in 4 Of Us was a pleasure. Not only was she professional, but she was incredibly amiable and helpful. Lea was always willing to go the extra mile to ensure the campaign was executed to a high standard, as well making sure the entire team was happy, organised and on target. But more than this, more than her work ethic and talent, is her passion for what she does. This is what struck me most about working with Lea – she truly cares about her work and those she represents.
You want to launch a product, service or cause.
You’re in dire need of brand ambassadors for your biz.
You want to reach new markets, without starting from scratch.
You need to get some of that social proof working for you.
But engaging with these niche influencers can be a pretty time-consuming job. You need to research and evaluate every name. You need to connect in the right way (there’s an etiquette, y’know). You need to make sure the experience is memorable for everyone. You need to chase responses, to provide information, to engage frequently…
And that’s what I’m here for.
Those bloggers and vloggers that are relevant, engaged and passionate – those are the ones we need on side. The people who will promote your product, celebrate your campaign or attend your event… without just being in it for the freebies.