So maybe you’re thinking “Wow, Lea, those packages sound great, but I want to do all this MYSELF.”
You believe that to truly lead you should understand every facet of your business…
Or you don’t have the budget to hire someone long-term…
Or you already have a team in place, that needs to up-level their skillset.
No biggie – I can still help you.
I’ve put together a series of digital marketing workshops to walk you through social media basics, content and communications planning, and running successful digital campaigns.
Whether you’re a newbie, a novice, or just not as confident as you’d like, I have a session designed to bring you big results on a baby budget.
If you’re behind the times with social and need a fast fix…
If you’re ready to focus on a new-to-you platform…
If you’ve already dallied with digital, but aren’t seeing the results you crave…
Well, the Social Media Basics session is for you.
Together, we’ll break through the fears that come hand-in-hand with online visibility, and build a solid foundation for future marketing initiatives.
With my jargon-free teachings and tactics you’ll get a real beginner’s breakdown of your chosen channel. You’ll realise that with slamming social comes peace, presence and possibility.
Each 90-minute session will cover a platform of your choosing, and will include:
- Platform walkthrough and terminology guide
- Why social media matters
- Constructing a perfect post
- Copywriting and promotional tactics
- Community management
- Management tools
- Basic analytics
Investment: £250 for the first channel, with a £100 add-on for each subsequent platform.
Your marketing is so damn fragmented, and you’re struggling to tie it all together.
You tend to be “all or nothing”, even though you know consistency is key.
You know the benefits of nice blogs, but you’re not sure how to optimise that content.
You want consistently on-point content that relates to what’s going on in your business, your industry, and the world.
You want a team that works together to get. Things. Done.
To me, it sounds like you need to learn how to integrate your content and communications planning.
You’ll learn how to create a marketing and content plan, keep it up to date, and implement it going forward. I’ll also help you figure out how to be the right kind of leader.
This full-day session will include:
- Why an integrated approach is the best approach
- Planner template setup
- Gathering your brand events and applicable real-life events
- Content planning across all channels (including messaging, copy and outreach guidance)
- Process implementation for keeping up a successful communications plan (for years to come)
Investment: £999
You’re dedicated to social improvement, but you’re not sure how to engage an impactful audience.
You’re full of ideas, but you can’t quite pinpoint the change you want to ignite.
What you need is a slick, streamlined social campaign that will get you seen in all the right places – and I can show you how.
A successful campaign is a growth hack for your business. It can also be seen as quite a risk… but only if you don’t plan it properly.
During this full day session, we will cover:
- Defining a goal, objective, target audience and tone of voice for your campaign
- Brainstorm facilitation, including an audit of what works for your channels already
- Building an inclusive call to action
- The planning process, including integrated communications templates setup
- Campaign strategy and reporting
- Influencer and press outreach
- Finalising plans and properly utilising team members
- Dealing with outside pressures, tough targets and a whole loada personalities
Investment: £999