I made a terrible mistake and planned not one, but two influencer campaigns for a client in August. TWO. Now, because I’m shit-hot at what I do they did both come together very nicely in the end. Very nicely in fact. Here’s an ad for one, which saw a beautiful partnership between The Royal British…
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The essential mental health toolkit for social media manager wellbeing
It’s no secret that I am a digital marketing expert with mental health issues. I’m bold about it. It’s not going to go away, and so all I feel like I can do is check in with professionals, spread mental health awareness and, frankly, own the conditions that frequently hamper my life. I don’t reckon…
This is why your fear of running webinars will NOT serve you
Every time I think about running my next webinar, a great big wave of fright washes over me. I have a real fear of running webinars, despite being quite unintimidated by public speaking and slapping my face all over my social media posts. Why I am keen to beat the fear Webinars are in my…
7 mic-drop social media facts that’ll help you prove your worth
Need a few dazzling social media facts to throw in an ignorant conversationalists’ face? I got you covered. We’ve all been chatting to that important but somewhat glib Department Director about our day job role, but are overwhelmingly aware that they think we’re kinda beneath them. Not because they’re mean or have delusions of grandeur,…
How to overflow your social media content inspiration bucket
Without a doubt, the reason I hear most for people being unwilling to run a social media feed is that they don’t feel they can write as many inspired posts as they require. And lots of them are probably right; keeping your social media content inspiration bucket overflowing is hard. Real hard. Even for those who are…
Facebook algorithm despair? Beat it with this brilliant boosted post strategy
Guys, STOP FREAKING OUT. The new Facebook algorithm may well be a bitch, but there is a way around it that does NOT involve juggling tricky Facebook ads and a heap of money. (It’ll require some money. But not tonnes.) How do you solve a problem like the new Facebook algorithm? Here’s what’s been…
9 Ideal Christmas gifts for social media professionals
As my bank statement has made quite evident, Christmas is well on the way, and so the season of present buying is hitting the overdrive button HARD. There’s no getting around it – if you don’t get your Christmas orders wrapped up soon (because seriously, no one’s going to actual shops to get their festive…
Here’s why those “crazy” national days are actually genius…
Sure – #NationalPeanutButterLoversDay or #WorldToiletDay might not seem directly relevant to your brand or your social media conversations (although now you know they exist and, actually, #WorldToiletDay is a pretty important charity campaign so if they’re applicable to you, you’re welcome). If you use my new Ultimate UK Content Planners, you might wonder why I spent…
5 Things I Learnt From The Queen’s Young Leaders
An entrepreneur living in London can very often suffer from what I’m coining “Big Pond, Small Fish” syndrome. BPSF – as it shall hereafter be known – can make you feel like the entire city (never mind the entire WORLD) is just too damn big for your one little voice to be heard. You might start…
Part 2: Social media strategy explained (+ free template to create your own!)
Download your FREE social media strategy template now! So we’ve covered the Vision, Mission and Values section of your official social media strategy document in part one of this blog post series. If you haven’t checked that out already, you’re coming into this halfway through so pop back to the first post to get up…