Content and Communications Planning

If you don’t know what you’re hoping to achieve, how do you know what to spend your time on?

Whether you’re a non-profit with no clue, an emerging enterprise, or a one-man-band desperate for a sanity saver, marketing is a MUST.

And developing a plan for that marketing? Even more crucial.

Maybe you’re stuck in a creative rut.

Maybe you’re sick of waiting to hear back from other teams.

Maybe you don’t have the time to create a thorough plan of attack.

Maybe you’re just not that great at forward-planning.

Luckily for you, I run a series of planning sessions to help you get your ideas straighter than a freshly pressed seam. Forget the chaos. Forget the mixed messages. Forget the clashing with your colleagues. I’ve got you covered.

 I worked with Lea for 2 years at vInspired and have always been impressed at the energy, commitment and expertise she has brought to the organisation. Although in different teams, I have worked with Lea directly on cross organisational projects where her attention to detail and willingness to go the extra mile both for her colleagues and our beneficiaries have been noted. Whilst Director of Task Squad, I have called on Lea’s expertise on content marketing strategy, copywriting, SEO and social media to further the reach of our social enterprise, and I have never been anything less than satisfied with her work. Lea’s expertise in and passion for digital is a real asset, and any organisation would be lucky to have Lea leading the way online.

Samantha Sparrow Associate, Centre for the Acceleration of Social Technology

I loved working with Lea at vInspired. She is an incredibly talented and creative digital professional with real skill in digital content and social media. Lea manages to come up with incredible ideas, carry them out and then train and support others to deliver them with her. Lea is funny, positive and a great team player – an asset to any organisation.

Jo Wolfe Digital Lead, Breast Cancer Care

If you want targeted, optimised content mapped out for your brand, this is the one for you.

Following a half day brainstorming session with yours truly, you’ll receive an easy-to-follow plan of up to 1 years’ worth of content, complete with pre-drafted headlines, a batch of creative ideas, and my notes on best practice.

Together we’ll align your content with your business strategy and start attracting the right customers.

Your digital/marketing/PR/fundraising teams may be working on the most promising of projects… but have you ever seen them talk to each other?

This full day session has been designed specifically with the silo workers in mind –

If you don’t communicate, you won’t conquer.

I’ll come in for an in-depth clarity session with reps from each team and gather details of every event, every message and every campaign. These will then be mapped out into a consolidated plan, alongside creative ideas, time frames and content requirements for every channel (online and off).

This all-encompassing plan ensures marketing is synced across the business, and will consistently boost your brand in the eyes of your customers.